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Credits
Sr. Art Director: Jeremiah Wassom
Sr. Copywriter: Chris Pouy
Sr. Designer/Illustrator: Erin Burrel
Sr. Designer: Adam Hale

Escape from the Routine Republic’s boring breakfast routine and defect to the next generation of breakfast at Taco Bell.


All posters designed and illustrated by Erin Burrell with the exception of "Routine Rules" illustrated by Paul Rogers.


Credits
Creative Director: Jason Karley
Sr. Art Director: Jeremiah Wassom
Sr. Copywriter: Armando Samuels

Awards – Cannes 2014
Silver / Film
Silver / PR
Silver / PR
Bronze / Film
Bronze / PR


And here is McDonald's response to the spots:


Credits
Creative Director: Jason Karley, Josh DiMarcantonio
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Siedband
Sr. Art Director: Jeremiah Wassom
Art Director: Noah Meadors
Copywriter: Matt Meszaros


Credits
Creative Director: Josh DiMarcantonio
Creative Director: Jason Karley
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Siedband
Sr. Art Director: Jeremiah Wassom
Sr. Copywriter: Trey Tyler
Pacific Standard Time is a celebration of the epicenter of most of the influential art works from 1945-1980. It combined over 60 galleries throughout Southern California to put on the largest art show ever. The mobile app focused heavily on the social and creative aspects of the collaboration, allowing users to easily find events they're interested in, share content and even participate in the creative environment themselves. Featuring exclusive maps and technology that simplified finding interesting parts of the show, the mobile website let users create their own Pacific Standard Time experience.







To promote the launch of Halo: Reach, AKQA had the opportunity to take over YouTube’s homepage and gave users the chance to extend the fun of the game onto the site. The intent was to create an entertaining and interactive banner unit that would appeal to the general public as well as hardcore Halo fans. For inspiration, we looked to one of the most popular elements of the franchise—multiplayer mode. Users unlocked special badges for interacting with the banner unit, mimicking the badges they received when they played the actual game. The iconic voiceover from the game was used to keep the concept authentic. In just one day, there were over 57 million impressions and over 16,000 hours were spent exploring the banner. Fans created forums, video captures, even stayed up all night to unlock all achievements. Within 12 hours, they’d unlocked, catalogued and shared all 28 badges and 81 sound bites.



 
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