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Credits
Creative Director: Jason Karley
Sr. Art Director: Jeremiah Wassom
Sr. Copywriter: Armando Samuels


Credits
Creative Director: Jason Karley, Josh DiMarcantonio
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Siedband
Sr. Art Director: Jeremiah Wassom
Art Director: Noah Meadors
Copywriter: Matt Meszaros


Credits
Creative Director: Josh DiMarcantonio
Creative Director: Jason Karley
Associate Creative Director: Gordy Sang
Associate Creative Director: Brian Siedband
Sr. Art Director: Jeremiah Wassom
Sr. Copywriter: Trey Tyler
Pacific Standard Time is a celebration of the epicenter of most of the influential art works from 1945-1980. It combined over 60 galleries throughout Southern California to put on the largest art show ever. The mobile app focused heavily on the social and creative aspects of the collaboration, allowing users to easily find events they're interested in, share content and even participate in the creative environment themselves. Featuring exclusive maps and technology that simplified finding interesting parts of the show, the mobile website let users create their own Pacific Standard Time experience.







To promote the launch of Halo: Reach, AKQA had the opportunity to take over YouTube’s homepage and gave users the chance to extend the fun of the game onto the site. The intent was to create an entertaining and interactive banner unit that would appeal to the general public as well as hardcore Halo fans. For inspiration, we looked to one of the most popular elements of the franchise—multiplayer mode. Users unlocked special badges for interacting with the banner unit, mimicking the badges they received when they played the actual game. The iconic voiceover from the game was used to keep the concept authentic. In just one day, there were over 57 million impressions and over 16,000 hours were spent exploring the banner. Fans created forums, video captures, even stayed up all night to unlock all achievements. Within 12 hours, they’d unlocked, catalogued and shared all 28 badges and 81 sound bites.





For the Halo: ODST release, we created an integrated digital campaign highlighting the memories of the different soldiers. The visitors to the site could interact with each soldier's memories of combat. I oversaw the shoot, edited the video, and final compositing, effects, color correction and motion graphics.



For the launch of Halo: Reach, our challenge was to excite our core fans and capture the imaginations of new recruits worldwide. We brought them together to create a live collaborative monument honouring the fallen heroes of the game.

Over 20 days, visitors to RememberReach.com selected coordinates they wished to light on a 3D virtual monument. A giant robot then lit the coordinates to create a unique point of light tagged with each visitor’s name. In time, the full monument was revealed.

Over a million people visited the site, sending the campaign viral on social networks across the web. Halo: Reach launched with record sales and generated over $200m in the first 24 hours.




We took 5 different traditional and digital animators to create a campaign of individuality for Nike Women. I animated 5 different end cards across the campaign. This one was for the "Bike" piece.

Nike's Sports Research Laboratory is responsible for all the research and technology that goes into their shoes. I created this piece for Nike's internal team to speak to what and how they do what they do.

I animated some of the slates for the Nike documentary LACED about sneaker culture and its history.



 
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